ΣΥΜΠΕΡΙΦΟΡΑ ΚΑΤΑΝΑΛΩΤΗ, 11η Έκδοση Βελτιωμένη

Michael R. Solomon, Ph.D. is Professor of Marketing at Saint Joseph’s University in Philadelphia (the Marketing program at Saint Joseph’s is ranked among the Top 8 in US universities for 2017). Michael’s primary research interests include consumer behavior and lifestyle issues, branding strategy, the symbolic aspects of products, the psychology of fashion, decoration, and image, services marketing and the development of visually oriented online research methodologies.
Hundreds of thousands of business students have learned about marketing from his books, including “Consumer Behavior: Buying, Having, and Being”, the most widely used book on the subject in the world. Michael advises global clients in leading industries such as apparel and footwear (Calvin Klein, Levi Strauss, Under Armour, Timberland), financial services and e-commerce (eBay, Progressive), consumer packaged goods (Procter & Gamble, Campbell’s), retailing (H&M), sports (Philadelphia Eagles), manufacturing (DuPont, PP&G) and transportation (BMW, United Airlines) on marketing strategies to make them more consumer-centric. He has also published many articles on these and related topics in academic journals, and has delivered numerous lectures as a guest speaker.